Brand Strategy, Design & Development

We believe in helping people and companies who say and do what they actually believe. Because of that, we design environments that are rooted in who your brand is. There are a lot of designers who can make something look good. We are a design partner that understands how to make your brand's soul resonate.


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FOoD Halls

I am currently  working with an Austin Texas based company-  MV Amanth. Along with a small band of co-horts, we are building a food hall development and operating company with a model that is very unique to the category and its getting us a lot of attention. We are true incubator platform that provides a unique opportunity for operators to test concepts and grow.


My design work has always leaned heavily toward working on prototypical designs. One recent example is Tijuana Flats who commissioned us to create a prototype and remodel package for a number of locations. Working with the Brand began like it typically does, with us getting a deep understanding of who the brand is, where they came from and what their core values are. With that knowledge, we designed a packed that uses common materials in creative ways that lets the uniqueness that T-Flats is known for remain while bringing it to a more relevant look. we did the first one in 2017 and it was then chosen as the "Best New Prototype for 2017" by Restaurant Development & Design Magazine. Since then we designed dozens of new and remodeled locations and engage with them as needed to help keep the process deign relevant.

Another fun project has been working with Sushi Maki in Miami to create its first polished fast-casual concept. Sushi Maki is well-known in south Florida, with a number of outlets in Whole Food stores,as well as a half dozen full-service locations. With this new prototype, they hope to be among the first concepts to take sushi to a fast-casual level, building a broader appeal than any other thus far. With a commitment to quality and a true purpose behind  the brand, Sushi Maki continues to thrive and is a brand I am proud to be associated with.

Tijuana Flats Prototypical Design

Tijuana Flats Prototypical Design


purpose - Defining values

My  "Why" is to help others get where they want to go, wherever that may be. Its my personal ethos and is also the way I approach anything I get involved in. When approaching any design project we offer to help others find their why as its our view that a brand that knows what they stand for and is committed to being held accountable to it, is the key to building the strongest relationships with all stakeholders. Funny as it may sound, its also the way to achieve the best design. Being true to your purpose in values should resonate in everything you do.